Laura Gelberg and Julia Houck-Whitaker, Hem Gems’ co-founders, came up with the product idea because of their own frustration with standard hem lengths.

They found that the jeans they kept long to wear with high heels, they could not wear with flats. After brainstorming various product concepts that would solve the problem, in early 2006 the two fashion loving girls created and fell in love with a set of tie tack like pins that allowed them to temporarily adjust the length of their jeans. Shortly thereafter, Laura had the brilliant idea to name them Hem Gems, and the product was born.